People know you — but not well enough to believe in you yet.
You’re getting projects through referrals, word of mouth, and cold outreach — but it’s not scalable. Sales cycles drag, prospects hesitate, and price becomes the deciding factor. You’re in a competitive market where standing out feels harder each day.
You’ve proven your capability — but your story still sounds like everyone else’s. When prospects can’t see what sets you apart, they default to price.
Leads come in, but mostly through personal effort or networks.
Prospects show interest but take weeks or months to decide.
Discounts and scope creep keep cutting into profits.
Competitors sound just like you — and clients start comparing on cost.
Your next step is to create a value-led story — one that earns belief before the negotiation begins.
Stop leading with what you deliver — show what your clients gain.
Buyers decide with trust and justify with facts. Make them feel the difference before you explain it.
Share short, specific results upfront — they help buyers believe faster and argue less.
Review your proposal or pitch deck. Anywhere you’ve written a feature, add a “so that…” statement.
This turns your story from descriptive to persuasive — and shifts focus from cost to value.
Upload your company profile, website, LinkedIn page, or presentation — and one of our story experts will send you a free mini-assessment on how clearly your story comes through.
Download your Story Clarity Starter Kit — a practical DIY guide that helps you:
Join the Story Canvas Workshop — our half-day collaborative session that helps you uncover your brand’s true value story and express it with conviction.
Half-day | Up to 6 participants | Virtual or in-person
Includes pre-workshop discovery, all eight Story Canvases, and your Story Blueprint.
