Case studies

How complex stories
became clear.

Show & Tell case studies show how we turn complex information into clear, credible stories. Each one walks through the problem, the decisions we made and the presentation or profile that came out of it.

Every case study is built from the project's own material. No invented numbers, quotes or outcomes.

Cover of the Legend & Beyond corporate profile: "A marine hospitality group, built in the Maldives, for the world."

Narrative Strategy · Corporate Profile

Legend & Beyond

Six businesses. One credible group story.

A new parent brand needed its own identity without weakening the credibility of the businesses underneath it. We learned the business, tested the first story, changed the architecture and built one clear group narrative.

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Cover of the IronVault profile: "Protecting your customers’ trust in your brand."

Narrative Strategy · Corporate Profile

IronVault

Three technologies. One trust-led story.

A strong technical offer was difficult to explain. We found the problem that connected the technology, changed the story from technology to trust, and organised the offer around Discover, Prevent and Contain.

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What each case study covers

The decisions behind
the finished slides.

Finished pages only show the result. Our case studies show the decisions behind them, so you can see how we would approach your story.

01

The challenge

What made the story hard to tell, and what was at stake.

02

The insight

The idea that made the rest of the material make sense.

03

The structure

How the story was ordered for the people who needed to hear it.

04

The output

Selected pages from the final presentation or profile.

Your story next

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